Resume
EXPERIANCE
Sr UX Designer, Extron – Nov 2021-Present
UX Designer, Extron – Aug 2019 – Nov 2021
Promoted to Senior UX within one year based on impact, systems thinking, and cross-functional leadership. Partner with product, engineering, and stakeholders to define scalable interaction models and improve enterprise workflows across software and web platforms.
• Led cross-functional initiatives to analyze recurring user workflows and translate findings into scalable UX patterns and reusable design system components adopted across enterprise products.
• Defined foundational page architecture and interaction standards used in default product templates, improving consistency and reducing redundant design effort.
• Simplified complex configuration and certificate management flows, reducing cognitive load and improving first-time task clarity.
• Facilitated design sprints and strategic ideation workshops, aligning stakeholders around validated interaction solutions and influencing roadmap prioritization.
• Mentored junior designers through critique, system thinking, and documentation practices, strengthening team consistency and design maturity.
• Advocated for accessibility best practices across projects, incorporating usability testing insights and inclusive interaction principles into production workflows.
• Presented research findings and design rationale to leadership, increasing cross-team alignment and accelerating decision-making.
• Drove iterative prototyping (low- and high-fidelity) to validate assumptions early and reduce engineering rework.
Visual Designer, Extron – Dec 2019 – Aug 2021
In late 2019, I joined Extron’s product development department and began working alongside 12 other UI/UX designers. I worked closely with product teams, and developers to create pixel-perfect UI and deliverables in this role.
• Design lead on device management software and meeting room experiences for various groups of people in education and corporations. (Audiences in the United States and around the world, multilingual localization)
• Extron software product launch icon redesign lead designer.
• Designed various sets of icons for various products.
• Leading visual development and strategy for design system iterations.
• Prototyped UI components for production hand-off.
• Onboarding and mentoring new team members.
UX Visual Designer, Mt sierra College – Oct 2018 – Aug 2019
In 2018, I enthusiastically accepted the role of UX Visual Designer to expand my responsibilities and challenge my design skills. In this role, I directed a team of 3 Graphic Design interns in successfully delivering visual design, user interface, and web marketing projects. I managed the company’s website, and revamped multiple landing pages to increase usability and conversion.
• Proactively identified areas to enhance user interface and user experience while maintaining brand standards.
• Worked with web development and marketing team to implement responsive and branded WordPress themes to create consistency among academic departments.
• Conceptualized and deployed new user flow and user interface for Mt. Sierra College website. Initiative decreased page load time and increase in conversion rates.
UI/UX Designer, Launch Tech USA – Feb 2016 – Oct 2018
After moving to North America, I accepted a position with Launch Tech USA as a UI/UX Designer. In this role, I managed the entire visual design life cycle from ideation to final deliverable. Specifically, I used wireframes, storyboards, user and process flows, and site maps to communicate design ideas and goals to business owners.
In addition to UI/UX design tasks, I also developed a variety of print and web collateral for the company including web banner ads, magazine advertisements, promo flyers, newsletters, and packaging design.
• Revamped user map and user interface for mobile applications that surpassed client expectations.
• Led ideation projects to shift complex designs to more simplistic and user-friendly visualizations.
• Overhauled user interface design of Launch Tech USA applications to be visually appealing to users based in U.S.
Graphic Designer and Illustrator, Parsnameh – Jun 2010 – Feb2013
As a Graphic Designer and Illustrator at Parsnameh, I was charged with creating innovative design layouts and drawings that met existing design standards. I collaborated closely with copywriting team to gain insight into their messaging and deliver designs with a clear narrative.
• Leveraged knowledge of print layout, typography, illustration, and color theory to engage users.
• Conceptualized compelling designs for multiple projects under strict deadlines and within brand requirements.
Visual Designer, Bina – Mar 2008 – Apr 2010
In 2008, I joined Bina as a Visual Designer. In this role, I held responsibility for designing multimedia CD’s including wireframes and UI as well as marketing materials such as flyers, labels, brochures, banners, e-blast, vehicle wraps, and posters. I worked closely with product and development teams to simplify messaging and deliver products that resonated with target audiences.
• Designed landing pages and emails that resulted increase in conversion rates.
• Awarded “Employee of the Month” for dedication to clients and organizational goals.
Graphic Designer and Moderator Print, Rooyan Co. – Aug 2004 – May 2008
• Prepare files for print
• Design marketing material: flyers, labels, brochures, banners, vehicle wraps, and posters
• Separated multicolored designs into different colors to be printed
Core Expertise
Interaction Design & Information Architecture, Design Systems Architecture & Governance, Cross-Platform UX Strategy (Web & Enterprise Software), Usability Testing & Research Synthesis, Workflow Optimization & Complexity Reduction, Accessibility & Inclusive Design Principles, Rapid Prototyping & Validation (Low–High Fidelity), Cross-Functional Facilitation & Design Leadership
Design & Collaboration Tools
Figma · Adobe Creative Suite · Jira · Confluence
Education & Education & Professional Development
Training
UX Certification — Nielsen Norman Group (2021–2024)
Completed official NN/g UX Certification program through multi-course conference training, specializing in usability research, interaction design, and information architecture.
BFA, Graphic Design — 2008
AA, Visual Design — 2005
Interactive Media Design — 2016
SHADI ABD 