SHADI ABD

Product Designer

Shadi Abd

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professional summary

Product Design Leader Focused on Enterprise Systems, Scale, and Strategy

Product Design Leader with 10+ years of experience helping organizations transform ambiguous product vision into scalable enterprise software.

I partner closely with Product, Engineering, and leadership teams to define product direction, align stakeholders, simplify complex workflows, and create user experiences that balance business goals, technical constraints, and user needs.

EXPERIANCE

Senior UX Designer, Extron Electronics, Nov 2021 – Present

Promoted to Senior UX Designer after one year in recognition of leadership, systems thinking, strategic influence, and cross-functional impact.

Selected Contributions

  • Advocated for accessibility, inclusive design, and evidence-based decision making throughout the product lifecycle.
  • Defined UX strategy and information architecture for enterprise cloud management initiatives serving complex AV ecosystems.
  • Partnered with Product Owners, Product Managers, Engineering, and UX leadership to translate evolving product vision into scalable product strategy.
  • Established reusable interaction patterns, UX principles, and design frameworks that improved consistency across enterprise products.
  • Led strategic discovery workshops, stakeholder alignment sessions, usability research, and executive design presentations.
  • Simplified complex enterprise workflows by reducing cognitive load while preserving advanced functionality.
  • Built scalable design systems and reusable interaction models that accelerated product development.
  • Facilitated iterative design validation using low- and high-fidelity prototypes to reduce implementation risk.
  • Mentored designers through design critiques, systems thinking, documentation, and interaction design best practices.

UX Designer, Extron Electronics, Aug 2019 – Nov 2021

Designed enterprise software, hardware interfaces, and cross-platform user experiences supporting meeting spaces, device management, room scheduling, and enterprise AV ecosystems.

Highlights

  • Led UX for Room Scheduling, Wayfinding, Device Management, and enterprise configuration tools.
  • Conducted user research, workflow analysis, usability testing, and interaction design.
  • Collaborated closely with engineering to deliver production-ready enterprise software.
  • Created reusable UI components, interaction guidelines, and design documentation.

Visual Designer, Extron Electronics, Dec 2018 – Aug 2019

Led visual design initiatives across enterprise software and hardware products while establishing scalable visual systems and production assets.

UX Visual Designer, Mt sierra College – Oct 2018 – Aug 2019

In 2018, I enthusiastically accepted the role of UX Visual Designer to expand my responsibilities and challenge my design skills. In this role, I directed a team of 3 Graphic Design interns in successfully delivering visual design, user interface, and web marketing projects. I managed the company’s website, and revamped multiple landing pages to increase usability and conversion.

• Proactively identified areas to enhance user interface and user experience while maintaining brand standards.
• Worked with web development and marketing team to implement responsive and branded WordPress themes to create consistency among academic departments.
• Conceptualized and deployed new user flow and user interface for Mt. Sierra College website. Initiative decreased page load time and increase in conversion rates.

UI/UX Designer, Launch Tech USA – Feb 2016 – Oct 2018

After moving to North America, I accepted a position with Launch Tech USA as a UI/UX Designer. In this role, I managed the entire visual design life cycle from ideation to final deliverable. Specifically, I used wireframes, storyboards, user and process flows, and site maps to communicate design ideas and goals to business owners.
In addition to UI/UX design tasks, I also developed a variety of print and web collateral for the company including web banner ads, magazine advertisements, promo flyers, newsletters, and packaging design.

• Revamped user map and user interface for mobile applications that surpassed client expectations.
• Led ideation projects to shift complex designs to more simplistic and user-friendly visualizations.
• Overhauled user interface design of Launch Tech USA applications to be visually appealing to users based in U.S.

Graphic Designer and Illustrator, Parsnameh – Jun 2010 – Feb2013

As a Graphic Designer and Illustrator at Parsnameh, I was charged with creating innovative design layouts and drawings that met existing design standards. I collaborated closely with copywriting team to gain insight into their messaging and deliver designs with a clear narrative.

• Leveraged knowledge of print layout, typography, illustration, and color theory to engage users.
• Conceptualized compelling designs for multiple projects under strict deadlines and within brand requirements.

Visual Designer, Bina – Mar 2008 – Apr 2010

In 2008, I joined Bina as a Visual Designer. In this role, I held responsibility for designing multimedia CD’s including wireframes and UI as well as marketing materials such as flyers, labels, brochures, banners, e-blast, vehicle wraps, and posters. I worked closely with product and development teams to simplify messaging and deliver products that resonated with target audiences.

• Designed landing pages and emails that resulted increase in conversion rates.
• Awarded “Employee of the Month” for dedication to clients and organizational goals.

Graphic Designer and Moderator Print, Rooyan Co. – Aug 2004 – May 2008

• Prepare files for print
• Design marketing material: flyers, labels, brochures, banners, vehicle wraps, and posters
• Separated multicolored designs into different colors to be printed

Core Expertise

Strategy & Leadership
Product Strategy, UX Leadership, Executive Communication, Stakeholder Alignment, Design Governance

Experience Architecture
Enterprise UX, Information Architecture, Workflow Design, Interaction Design

Systems & Scale
Design Systems, Systems Thinking, Scalable Frameworks, Cross-Functional Collaboration

Research & Validation
User Research, Usability Testing, Accessibility, Evidence-Based Design

THOUGHT LEADERSHIP
Published writer focused on enterprise UX, design systems, organizational scalability, and design governance. Articles explore systems thinking, cross-team alignment, interaction architecture, and the challenges of designing products within complex enterprise ecosystems.

TOOLS
Figma · Adobe Creative Suite · Jira · Confluence

PROFESSIONAL DEVELOPMENT TRAINING

UX Certification — Nielsen Norman Group (2021–2024)
Completed official NN/g UX Certification program through multi-course conference training, specializing in usability research, interaction design, and information architecture.

EDUCATION

BFA, Graphic Design — 2008
AA, Visual Design — 2005
Interactive Media Design — 2016